It all started in 1891 with baking powder. Dr. August Oetker developed Backin baking powder at his pharmacy in Bielefeld, Germany, which thanks to the quality of the raw materials and the stable ratio of active ingredients, he was able to guarantee housewives perfect baking results every time. With this outstanding innovation, Dr. August Oetker laid the foundation for a major business enterprise and for the Dr. Oetker brand.
To get the word out, the company published special recipe booklets, ran newspaper advertisements and printed recipe suggestions on the packaging to help cooks. The goal was to communicate the quality and reliability (“succeeds every time”) of this brand-name product, which more than a century later remains a best seller. Dr. Oetker then went on to develop more products, such as Dr. Oetker's pudding mix and others.
Due to the success and continuous expansion of the product range, Dr. Oetker rapidly acquired manufacturing facilities. Shortly after the turn of the century, the company opened its first food factory, which was then expanded several times in the following years to keep up with growing business. Production facilities were also established in other European countries. The sustained growth of Dr. Oetker was rooted in the company’s ability to innovate and introduce new products in line with changing consumer needs. This led to the decision to enter the frozen food and chilled food categories in Europe.
Today, the Dr. Oetker companies in various countries around the world are managed by Oetker International in Bielefeld, Germany. Although activities center on the markets of Western and Eastern Europe, Dr. Oetker also maintains a presence in North and South America.
Dr. Oetker is a family-owned enterprise, which is headed in the fourth generation by Dr. h. c. August Oetker. The family feels an obligation to serve not only to the company, but also to serve society as a whole. This is reflected in the family’s environmentally oriented approach to corporate management, its initiatives aimed at securing jobs, as well as its general social and cultural commitment.
The Oetker family acts according to the principle that “the interests of the company take precedence over the interests of the proprietors”. This is a key factor in the outstanding loyalty and identification displayed by the Oetker workforce.
The Dr. Oetker brand can be seen internationally within baking powders, baking mixes, dessert mixes, cereals, conserves, frozen pizza, frozen pizza snacks, yogurts and chilled desserts and in some countries with national specialities such as savoury snacks and teas.
For further information about the Dr. Oetker history or the complete range of products, visit the homepage of our headquarters in Germany at www.oetker.de